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Affective Industrialization and Virtual Compensation: A Study on the Emotional Communication Mechanism of the Otome Game "Love and Deep Space"
(Rajamangala University of Technology Rattanakosin, 2025)As an emerging subcultural phenomenon, otome games have rapidly gained popularity among young female demographics in recent years. Through specific narrative structures, character designs, and interaction mechanisms, ... -
AI-generated Imagery in Participation: A Case Study of the Changhua Great Buddha Renewal Competition through Applied Arts and Creative Works
(Rajamangala University of Technology Rattanakosin, 2025)In recent years, the prevalence of AI-generated content has brought about both high expectations and considerable uncertainty regarding the future. Within the domain of art and design education, there has been an ... -
Application potential of artificial intelligence generated image technology in the education workplace -A case study of brand doll-design of agricultural special products
(Rajamangala University of Technology Rattanakosin, 2025)In the past two years, artificial intelligence-generated image technology (AIGIT) has attracted much more attention through text-driven visual creation, and brought innovative potential to the design of cultural and ... -
“Are the English textbooks too unnatural?”: An Analysis of Speech Acts in ELT Textbooks within Three-Tier Education in Thai Non-formal Education
(Rajamangala University of Technology Rattanakosin, 2025)In the field of language teaching and learning, pragmatic competence is believed to be a key component for developing communicative competence in EFL learners. Many studies found that the content of English textbooks ... -
Captain Ahab’s downfall, as a Violator of SDG 14, Reveals Moby Dick as an Embodiment of Nature’s Vengeance and a Foreshadowing of Humanity’s Potential Fate
(Rajamangala University of Technology Rattanakosin, 2025)Moby Dick is a novel written by Herman Melville, first published in 1851. It is considered one of the greatest American novels and tells the story of Ishmael, the narrator, and his journey aboard the whaling ship Pequod, ... -
Character Image Construction in Nezha 2: Nezha Troubling the Sea from the Perspective of Costume Design
(Rajamangala University of Technology Rattanakosin, 2025)This study examines Ne Zha 2: The Demon Child of the Sea from the perspective of costume design, situated within the broader context of the “Guoman 2.0” era of Chinese animation. It addresses three central research ... -
The Characterisation of Intergenerational Social Support Needs Based on the Virtual Community Douban Group
(Rajamangala University of Technology Rattanakosin, 2025)This study focuses on the Cross-Age Group Troubles Exchange group on Douban, a popular Chinese social media platform, as its primary research subject. Through systematic analysis of 1,446 user-generated posts within ... -
Comparative Study on Green Development between China and Thailand - Based on the Perspective of Management
(Rajamangala University of Technology Rattanakosin, 2025)Objective This study aims to conduct a comprehensive comparative analysis of green development in China and Thailand from a management perspective, identifying key differences and commonalities in policies, industries, ... -
Comparison of Tensile Characteristics from Experiments and Simulations of ASTM D638 3D-Printed Specimens
(Rajamangala University of Technology Rattanakosin, 2025)The increasing adoption of three-dimensional (3D) printing in engineering applications presents significant advantages, particularly in reducing production costs and lead times. However, the mechanical properties of ... -
A Destination Management Strategy for the Agricultural and Cultural Tourism Mix of Koh Lad Ethan, Thailand, in the Post-COVID-19 Era
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the management strategies for integrating agricultural and cultural tourism in Koh Lad E Tan, Nakhon Pathom Province, Thailand, in the post-COVID-19 era. The primary objective is to develop a ... -
Detection of Broken and Good Eggs Using Image Processing and Deep Learning
(Rajamangala University of Technology Rattanakosin, 2025)This paper presents a method for detecting broken and intact eggs using image processing and deep learning. The proposed approach begins with the creation of an image dataset containing both good and broken eggs. A total ... -
Determinants of Brand Loyalty: A Case Study of Café Amazon
(Rajamangala University of Technology Rattanakosin, 2025)This study examined factors affecting brand loyalty among Café Amazon customers in Bangkok, Thailand. The hypothesized variables—including service quality, food and beverage quality, functional quality, green space ... -
The Effects of Work Motivation and Social Support on Job Performance among Indonesian migrant workers in Taiwan
(Rajamangala University of Technology Rattanakosin, 2025)According to data from the Taiwan Ministry of Labor, Taiwan has become a major destination for Indonesian migrant workers, with over 301,549 individuals employed across sectors such as manufacturing, fisheries, and ... -
Exploring the Relationship Between Leisure Context Choices, Socioeconomic Status, and Value Orientations
(Rajamangala University of Technology Rattanakosin, 2025)This study explores the intricate relationship between leisure context choices, socioeconomic status (SES), and value orientations. Adopting an original analytical perspective, it highlights how structural conditions ... -
Factors Affecting Consumer Purchasing Decisions for Hydraulic Rods in Thailand
(Rajamangala University of Technology Rattanakosin, 2025)This research investigates the factors influencing consumer decision- making in the purchase of hydraulic rods in Thailand. The elements considered include brand awareness, brand consciousness, price consciousness, ... -
Factors Affecting Consumers’ Purchase Decisions on Fabric Softener in Bangkok and the Metropolitan Region
(Rajamangala University of Technology Rattanakosin, 2025)This study examined the effects of perceived value, price consciousness, quality consciousness, sales promotions, fragrance influence, and subjective norms on consumer purchase decisions for fabric softeners in Bangkok ... -
Factors Influencing Customer Loyalty among Starbucks Coffee Customers in Bangkok Thailand
(Rajamangala University of Technology Rattanakosin, 2025)The objective of this study was to examine the factors affecting Customer Loyalty among Starbucks Coffee customers in Bangkok, Thailand. The hypothesized variables are originality of design, visual appeal, quality of ... -
Factors Influencing Customers’ Repurchase Intention for NIVEA Skincare Products in Bangkok
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the factors influencing customer repurchase intention for NIVEA skincare products in Bangkok. The factors examined include social media influencers, brand trust, customer brand engagement, attitude ... -
Factors Influencing University Students' Green Entrepreneurial Intention An Integrated Framework of UTAUT and VBN Theory
(Rajamangala University of Technology Rattanakosin, 2025)With the rapid development of artificial intelligence (AI) technologies, their potential in green entrepreneurship has become increasingly evident, particularly in achieving sustainable development goals. Although AI ... -
Feasibility Study in Fruit Processing Community Enterprises at Hua Hin District, Prachuap Khiri Khan Province
(Rajamangala University of Technology Rattanakosin, 2025)The feasibility study of the fruit processing community enterprise in Hua Hin District, Prachuap Khiri Khan Province, aimed to develop a business plan for the fruit processing community enterprise in Hua Hin District, ...