A Destination Management Strategy for the Agricultural and Cultural Tourism Mix of Koh Lad Ethan, Thailand, in the Post-COVID-19 Era

Abstract

This study investigates the management strategies for integrating agricultural and cultural tourism in Koh Lad E Tan, Nakhon Pathom Province, Thailand, in the post-COVID-19 era. The primary objective is to develop a sustainable community-based tourism model that harmonizes the island’s agricultural heritage with its unique cultural traditions. The research seeks to: (1) examine the current state and potential of agricultural and cultural tourism resources in Koh Lad E Tan; (2) assess community readiness and participation in sustainable tourism development; (3) design strategic approaches for tourism management based on sustainability principles; and (4) formulate guidelines for the development of Koh Lad E Tan as a model sustainable tourism community. A mixed-methods approach was employed, combining quantitative and qualitative research. Respondents include residents, entrepreneurs, government officials, and tourists, through surveys, in-depth interviews, focus groups, and field observations. Statistical analyses (frequency, percentage, mean, standard deviation, and inferential statistics) were used to evaluate perceptions and relationships among variables. The findings indicate that tourism in Koh Lad E Tan is characterized by an integration of agricultural and cultural identities, particularly through pomelo orchards, canal-based agriculture, temples, and local festivals. Most visitors are domestic tourists seeking authentic, eco-friendly, and slow-travel experiences. The study highlights the importance of community participation, local leadership, capacity building, and sustainable resource management in fostering resilience and long-term benefits for residents. The proposed management strategies emphasize collaboration between public, private, and community sectors; responsible tourism planning; and diversification of tourism products that showcase both cultural and agricultural dimensions. The study contributes to the theoretical and practical understanding of post-COVID community-based tourism and serves as a reference model for other rural destinations seeking sustainable recovery.