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Exploring the Relationship Between Leisure Context Choices, Socioeconomic Status, and Value Orientations
(Rajamangala University of Technology Rattanakosin, 2025)This study explores the intricate relationship between leisure context choices, socioeconomic status (SES), and value orientations. Adopting an original analytical perspective, it highlights how structural conditions ... -
Investigation and analysis of online teaching in higher vocational colleges during the epidemic period - Take the accounting and e-commerce majors of Heilongjiang Vocational College of Agricultural Engineering as an example
(Rajamangala University of Technology Rattanakosin, 2025)The outbreak of COVID-19 at the end of 2019 has had a profound impact on traditional teaching methods in vocational colleges, prompting a rapid shift toward online education. This study takes the Accounting and E-commerce ... -
A Longitudinal Analysis Study on the Effects of Occupation and Income on Consumer Behavioral Intentions in Food and Agriculture Education
(Rajamangala University of Technology Rattanakosin, 2025)This study examines the influence of Food and Agricultural Education (FAE) on consumer knowledge, attitudes, and behavioral intentions, with a specific focus on the socio-economic factors of occupation and income. Growing ... -
Application potential of artificial intelligence generated image technology in the education workplace -A case study of brand doll-design of agricultural special products
(Rajamangala University of Technology Rattanakosin, 2025)In the past two years, artificial intelligence-generated image technology (AIGIT) has attracted much more attention through text-driven visual creation, and brought innovative potential to the design of cultural and ... -
Captain Ahab’s downfall, as a Violator of SDG 14, Reveals Moby Dick as an Embodiment of Nature’s Vengeance and a Foreshadowing of Humanity’s Potential Fate
(Rajamangala University of Technology Rattanakosin, 2025)Moby Dick is a novel written by Herman Melville, first published in 1851. It is considered one of the greatest American novels and tells the story of Ishmael, the narrator, and his journey aboard the whaling ship Pequod, ... -
Character Image Construction in Nezha 2: Nezha Troubling the Sea from the Perspective of Costume Design
(Rajamangala University of Technology Rattanakosin, 2025)This study examines Ne Zha 2: The Demon Child of the Sea from the perspective of costume design, situated within the broader context of the “Guoman 2.0” era of Chinese animation. It addresses three central research ... -
AI-generated Imagery in Participation: A Case Study of the Changhua Great Buddha Renewal Competition through Applied Arts and Creative Works
(Rajamangala University of Technology Rattanakosin, 2025)In recent years, the prevalence of AI-generated content has brought about both high expectations and considerable uncertainty regarding the future. Within the domain of art and design education, there has been an ... -
Affective Industrialization and Virtual Compensation: A Study on the Emotional Communication Mechanism of the Otome Game "Love and Deep Space"
(Rajamangala University of Technology Rattanakosin, 2025)As an emerging subcultural phenomenon, otome games have rapidly gained popularity among young female demographics in recent years. Through specific narrative structures, character designs, and interaction mechanisms, ... -
“Are the English textbooks too unnatural?”: An Analysis of Speech Acts in ELT Textbooks within Three-Tier Education in Thai Non-formal Education
(Rajamangala University of Technology Rattanakosin, 2025)In the field of language teaching and learning, pragmatic competence is believed to be a key component for developing communicative competence in EFL learners. Many studies found that the content of English textbooks ... -
The Impact of Human-Machine Collaboration on Hotel Employees' Innovative Behavior
(Rajamangala University of Technology Rattanakosin, 2025)Purpose - The relationship between human-machine collaboration and employee innovation has become a hot research topic in modern innovation-driven organizations. Its mechanisms remains a focus among scholars and managers. ... -
Sustainable Lean Management Practices: Net Zero Win-Win Green Value Stream: A Case Study of Metal Product Manufacturing Supply Chain Performance
(Rajamangala University of Technology Rattanakosin, 2025)Achieving net-zero carbon emissions by 2050 is a global commitment shared across industries. This study explores the implementation of Sustainable Lean Management in small and medium-sized enterprises (SMEs) within the ... -
The Sources of the Value Premium during the Non-Financial Crisis and Financial Crisis Periods
(Rajamangala University of Technology Rattanakosin, 2025)The value premium (VP), proxied by HML (High B/M minus Low B/M), is broken into the VP on small stocks (HMLS) and on big stocks (HMLB) in this study, therefore, CAPM is first used to examine whether Jensen Alpha (𝞪) ... -
The Effects of Work Motivation and Social Support on Job Performance among Indonesian migrant workers in Taiwan
(Rajamangala University of Technology Rattanakosin, 2025)According to data from the Taiwan Ministry of Labor, Taiwan has become a major destination for Indonesian migrant workers, with over 301,549 individuals employed across sectors such as manufacturing, fisheries, and ... -
A Study on Female Emotional Intelligence : Self-Management and Interpersonal Relationships
(Rajamangala University of Technology Rattanakosin, 2025)The concept of emotional intelligence was proposed by American scholars Slovey and Mayer (1990). Emotional intelligence refers to the ability to recognize and understand one's own and others' emotional states, and to ... -
A Destination Management Strategy for the Agricultural and Cultural Tourism Mix of Koh Lad Ethan, Thailand, in the Post-COVID-19 Era
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the management strategies for integrating agricultural and cultural tourism in Koh Lad E Tan, Nakhon Pathom Province, Thailand, in the post-COVID-19 era. The primary objective is to develop a ... -
Comparative Study on Green Development between China and Thailand - Based on the Perspective of Management
(Rajamangala University of Technology Rattanakosin, 2025)Objective This study aims to conduct a comprehensive comparative analysis of green development in China and Thailand from a management perspective, identifying key differences and commonalities in policies, industries, ... -
Determinants of Brand Loyalty: A Case Study of Café Amazon
(Rajamangala University of Technology Rattanakosin, 2025)This study examined factors affecting brand loyalty among Café Amazon customers in Bangkok, Thailand. The hypothesized variables—including service quality, food and beverage quality, functional quality, green space ... -
Factors Affecting Consumers’ Purchase Decisions on Fabric Softener in Bangkok and the Metropolitan Region
(Rajamangala University of Technology Rattanakosin, 2025)This study examined the effects of perceived value, price consciousness, quality consciousness, sales promotions, fragrance influence, and subjective norms on consumer purchase decisions for fabric softeners in Bangkok ... -
Factors Influencing Customer Loyalty among Starbucks Coffee Customers in Bangkok Thailand
(Rajamangala University of Technology Rattanakosin, 2025)The objective of this study was to examine the factors affecting Customer Loyalty among Starbucks Coffee customers in Bangkok, Thailand. The hypothesized variables are originality of design, visual appeal, quality of ... -
Factors Affecting Consumer Purchasing Decisions for Hydraulic Rods in Thailand
(Rajamangala University of Technology Rattanakosin, 2025)This research investigates the factors influencing consumer decision- making in the purchase of hydraulic rods in Thailand. The elements considered include brand awareness, brand consciousness, price consciousness, ...
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