การประชุมวิชาการ: Recent submissions
Now showing items 1-20 of 637
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Investigation and analysis of online teaching in higher vocational colleges during the epidemic period - Take the accounting and e-commerce majors of Heilongjiang Vocational College of Agricultural Engineering as an example
(Rajamangala University of Technology Rattanakosin, 2025)The outbreak of COVID-19 at the end of 2019 has had a profound impact on traditional teaching methods in vocational colleges, prompting a rapid shift toward online education. This study takes the Accounting and E-commerce ... -
A Longitudinal Analysis Study on the Effects of Occupation and Income on Consumer Behavioral Intentions in Food and Agriculture Education
(Rajamangala University of Technology Rattanakosin, 2025)This study examines the influence of Food and Agricultural Education (FAE) on consumer knowledge, attitudes, and behavioral intentions, with a specific focus on the socio-economic factors of occupation and income. Growing ... -
AI-generated Imagery in Participation: A Case Study of the Changhua Great Buddha Renewal Competition through Applied Arts and Creative Works
(Rajamangala University of Technology Rattanakosin, 2025)In recent years, the prevalence of AI-generated content has brought about both high expectations and considerable uncertainty regarding the future. Within the domain of art and design education, there has been an ... -
Affective Industrialization and Virtual Compensation: A Study on the Emotional Communication Mechanism of the Otome Game "Love and Deep Space"
(Rajamangala University of Technology Rattanakosin, 2025)As an emerging subcultural phenomenon, otome games have rapidly gained popularity among young female demographics in recent years. Through specific narrative structures, character designs, and interaction mechanisms, ... -
“Are the English textbooks too unnatural?”: An Analysis of Speech Acts in ELT Textbooks within Three-Tier Education in Thai Non-formal Education
(Rajamangala University of Technology Rattanakosin, 2025)In the field of language teaching and learning, pragmatic competence is believed to be a key component for developing communicative competence in EFL learners. Many studies found that the content of English textbooks ... -
The Impact of Human-Machine Collaboration on Hotel Employees' Innovative Behavior
(Rajamangala University of Technology Rattanakosin, 2025)Purpose - The relationship between human-machine collaboration and employee innovation has become a hot research topic in modern innovation-driven organizations. Its mechanisms remains a focus among scholars and managers. ... -
The Sources of the Value Premium during the Non-Financial Crisis and Financial Crisis Periods
(Rajamangala University of Technology Rattanakosin, 2025)The value premium (VP), proxied by HML (High B/M minus Low B/M), is broken into the VP on small stocks (HMLS) and on big stocks (HMLB) in this study, therefore, CAPM is first used to examine whether Jensen Alpha (𝞪) ... -
The Effects of Work Motivation and Social Support on Job Performance among Indonesian migrant workers in Taiwan
(Rajamangala University of Technology Rattanakosin, 2025)According to data from the Taiwan Ministry of Labor, Taiwan has become a major destination for Indonesian migrant workers, with over 301,549 individuals employed across sectors such as manufacturing, fisheries, and ... -
A Study on Female Emotional Intelligence : Self-Management and Interpersonal Relationships
(Rajamangala University of Technology Rattanakosin, 2025)The concept of emotional intelligence was proposed by American scholars Slovey and Mayer (1990). Emotional intelligence refers to the ability to recognize and understand one's own and others' emotional states, and to ... -
A Destination Management Strategy for the Agricultural and Cultural Tourism Mix of Koh Lad Ethan, Thailand, in the Post-COVID-19 Era
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the management strategies for integrating agricultural and cultural tourism in Koh Lad E Tan, Nakhon Pathom Province, Thailand, in the post-COVID-19 era. The primary objective is to develop a ... -
Determinants of Brand Loyalty: A Case Study of Café Amazon
(Rajamangala University of Technology Rattanakosin, 2025)This study examined factors affecting brand loyalty among Café Amazon customers in Bangkok, Thailand. The hypothesized variables—including service quality, food and beverage quality, functional quality, green space ... -
Factors Affecting Consumers’ Purchase Decisions on Fabric Softener in Bangkok and the Metropolitan Region
(Rajamangala University of Technology Rattanakosin, 2025)This study examined the effects of perceived value, price consciousness, quality consciousness, sales promotions, fragrance influence, and subjective norms on consumer purchase decisions for fabric softeners in Bangkok ... -
Factors Influencing Customer Loyalty among Starbucks Coffee Customers in Bangkok Thailand
(Rajamangala University of Technology Rattanakosin, 2025)The objective of this study was to examine the factors affecting Customer Loyalty among Starbucks Coffee customers in Bangkok, Thailand. The hypothesized variables are originality of design, visual appeal, quality of ... -
Factors Affecting Consumer Purchasing Decisions for Hydraulic Rods in Thailand
(Rajamangala University of Technology Rattanakosin, 2025)This research investigates the factors influencing consumer decision- making in the purchase of hydraulic rods in Thailand. The elements considered include brand awareness, brand consciousness, price consciousness, ... -
Factors Influencing Customers’ Repurchase Intention for NIVEA Skincare Products in Bangkok
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the factors influencing customer repurchase intention for NIVEA skincare products in Bangkok. The factors examined include social media influencers, brand trust, customer brand engagement, attitude ... -
The impact of organizational communication, teamwork, and organizational structure factors towards organizational efficiency in information technology consulting company
(Rajamangala University of Technology Rattanakosin, 2025)This research examines the factors influencing organizational efficiency in IT consulting companies. The quantitative research approach was adopted to measure the effects of 3 independent variables (organizational ... -
Mainstreaming Rain Gardens into Chiang Rai's Sustainable Development Agenda: A Desk-Based Policy Framework
(Rajamangala University of Technology Rattanakosin, 2025)Urban flooding and wetland degradation remain persistent challenges for secondary cities in Northern Thailand, including Chiang Rai. Conventional drainage and flood-control measures are limited in their ability to manage ... -
Feasibility Study in Fruit Processing Community Enterprises at Hua Hin District, Prachuap Khiri Khan Province
(Rajamangala University of Technology Rattanakosin, 2025)The feasibility study of the fruit processing community enterprise in Hua Hin District, Prachuap Khiri Khan Province, aimed to develop a business plan for the fruit processing community enterprise in Hua Hin District, ... -
The Characterisation of Intergenerational Social Support Needs Based on the Virtual Community Douban Group
(Rajamangala University of Technology Rattanakosin, 2025)This study focuses on the Cross-Age Group Troubles Exchange group on Douban, a popular Chinese social media platform, as its primary research subject. Through systematic analysis of 1,446 user-generated posts within ... -
The Impact of Smart Elderly Care Technology Adoption on Quality of Life: Mediating Role of Health Self-Management among Elderly Households in Guangzhou
(Rajamangala University of Technology Rattanakosin, 2025)With the rapid acceleration of population ageing, smart elderly care technologies are increasingly adopted to support ageing in place and improve older adults’ quality of life (QoL). However, the mechanisms linking ...