The uniqueness of Benjarong pattern to development. Souvenir products Don kai dee in Samut Sakhon

Abstract

The Design Development of Souvenirs Made in Benjarong Village, Don Kaidee Subdistrict, Krantumban District, Samut Sakhon Province The objectives of this study were to: 1) explore the unique designs of Benjarong products made in this village, 2) investigate the souvenir business, 3) develop new souvenir designs, and 4) evaluate consumer satisfaction towards the souvenirs made in this village. The findings revealed that according to the authorities in this field, design 5 was ranked high ( ̅ = 4.37) in terms of appropriateness. According to the consumers, the practicality of these products and their marketability were ranked high, ̅ = 4.36 and ̅ = 4.28, respectively. Having been assessed by the authorities, the new designs were evaluated by the manufacturers and the distributors who agreed that they were practical and this offered more choice for consumers. In addition, the new designs represented the identity of the village so it was easy to recognize where they were from. As for suggestions, new packaging should be designed to increase the channels of product distribution and income of those involved in the souvenirs of this village and to make the souvenirs more practical and more attractive.