• The Image of Duality 

  Wisetnun, Rutrada (Rajamangala University of Technology Rattanakosin, 2023)

  Currently, society is filled with competition, where one must conform to the societal norms and standards, often suppressing their true selves. At times, one may choose to mask their emotions, behaving as if unaware or ...

• A life that fades 

  Wanwaitayajid, Patima (Rajamangala University of Technology Rattanakosin, 2023)

  Despite my best efforts, I understand that fate cannot be altered to bring back the person I loved and lost. However, their loss has motivated me to study the three characteristics of existence (TILAKKHANA), which ...

• Research on the Characteristics and Influencing Factors of Travel Consumption Behavior of College Students in Qujing 

  Yu, Yue; Phakdeephirot, Nutteera (Rajamangala University of Technology Rattanakosin, 2024)

  The objectives of this research were (1) to investigate the relationship between social media usage and academic performance among college students, (2) to explore the role of procrastination in this relationship, and ...

• Research on the impact of consumers’ product knowledge and environmental awareness on consumers' perceived value 

  Ye, Yongzhen; Jotikasthira, Nuttapong (Rajamangala University of Technology Rattanakosin, 2023)

  In this paper, we explore whether green marketing can effectively enhance consumers' perceived value. We also analyze how product knowledge and environmental awareness enhance the role of green marketing behavior on ...

• The Influencing Factors and Countermeasures of Distance Learners' Online Learning 

  Xu, Yao; Phakdeephirot, Nutteera (Rajamangala University of Technology Rattanakosin, 2023)

  The objectives of this research/study were1.This paper takes Chinese distance learners as the object of investigation, combined with the previous research hypothesis, determines the measurement dimension of the influence ...

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