Research on the Characteristics and Influencing Factors of Travel Consumption Behavior of College Students in Qujing

Abstract

The objectives of this research were (1) to investigate the relationship between social media usage and academic performance among college students, (2) to explore the role of procrastination in this relationship, and (3) to identify strategies that can mitigate the negative effects of social media on academic outcomes. This quantitative research employed a cross-sectional survey design with a convenience sample of 300 college students from various academic disciplines. Data were collected using a selfadministered questionnaire that included measures of social media usage, academic performance, and procrastination behavior. The data analysis involved descriptive statistics, correlation analysis, and multiple regression techniques. Major Findings/Results: (1) on the relationship between social media usage and academic performance, the research revealed a significant negative correlation, indicating that increased time spent on social media is associated with lower academic performance; (2) on the role of procrastination, the results showed that procrastination fully mediated the relationship between social media usage and academic performance, suggesting that the tendency to procrastinate exacerbates the negative impact of social media on grades; and (3) on strategies for mitigating negative effects, the study identified time management skills, self-regulation, and awareness of the consequences of excessive social media use as key factors that can help students balance their online activities with academic responsibilities.