| dc.description.abstract | This study aimed to investigate the mechanisms by which the cultural landscape of classical Chinese
gardens influences young tourists' travel intentions. Using four renowned gardens—the Summer Palace, the
Mountain Resort, the Humble Administrator's Garden, and the Lingering Garden—as case studies, data were
collected through a questionnaire survey. Descriptive statistics, correlation analysis, and multiple regression
were then used for empirical analysis. The results indicate that experiencing the gardens' cultural landscape
has a significant positive impact on young tourists' cultural identity, which in turn significantly influences their
travel intentions. Furthermore, this study revealed a strong preference among young tourists for immersive and
interactive experiences.
The study found that young tourists highly valued the gardens' unique architectural style, poetic landscape
design, and rich cultural displays. These experiences effectively stimulated their interest in and pride in
traditional Chinese culture and strengthened their cultural identity. Cultural identity played a key mediating
role in the relationship between cultural landscape experience and travel intentions. Furthermore, gender
differed in cultural experience and travel intentions, but had little impact on the core dimensions of cultural
identity.
This study's theoretical contribution lies in the proposed and empirically tested comprehensive framework
of "Cultural Landscape Architecture — Cultural Identity — Tourists Intention." The practical significance of
this study lies in providing valuable insights for garden management. It suggests attracting young tourists
through innovative cultural experiences, enhanced digital and immersive programs, and the development of
cultural and creative products. These findings can help enhance cultural confidence among young people and
promote the inheritance and sustainable development of traditional culture. | en_US |
