The Influence of Cultural Landscape Architecture of Chinese Gardens on Youth Tourists Intentions: Case of Four Gardens in China

Abstract

This study aimed to investigate the mechanisms by which the cultural landscape of classical Chinese gardens influences young tourists' travel intentions. Using four renowned gardens—the Summer Palace, the Mountain Resort, the Humble Administrator's Garden, and the Lingering Garden—as case studies, data were collected through a questionnaire survey. Descriptive statistics, correlation analysis, and multiple regression were then used for empirical analysis. The results indicate that experiencing the gardens' cultural landscape has a significant positive impact on young tourists' cultural identity, which in turn significantly influences their travel intentions. Furthermore, this study revealed a strong preference among young tourists for immersive and interactive experiences. The study found that young tourists highly valued the gardens' unique architectural style, poetic landscape design, and rich cultural displays. These experiences effectively stimulated their interest in and pride in traditional Chinese culture and strengthened their cultural identity. Cultural identity played a key mediating role in the relationship between cultural landscape experience and travel intentions. Furthermore, gender differed in cultural experience and travel intentions, but had little impact on the core dimensions of cultural identity. This study's theoretical contribution lies in the proposed and empirically tested comprehensive framework of "Cultural Landscape Architecture — Cultural Identity — Tourists Intention." The practical significance of this study lies in providing valuable insights for garden management. It suggests attracting young tourists through innovative cultural experiences, enhanced digital and immersive programs, and the development of cultural and creative products. These findings can help enhance cultural confidence among young people and promote the inheritance and sustainable development of traditional culture.