Browsing การประชุมวิชาการ by Author "Pasuree Lumsakul"

Now showing items 1-1 of 1

Integration of Quality Function Deployment into Green Marketing : A Case Study of Green Paving Bricks Utilizing PET Waste

Pasuree Lumsakul; Parinya Kaweegitbundi; Orajit Jamsang; Uraiwan Pongsa; Phoometh Sangrayub (Rajamangala University Of Technology Rattanakosin, 2022)

This study applies the well-known Quality Function Deployment (QFD)-based ecodesign method for integrating the ecological consideration into the green marketing mix (4Ps) at the upstream stage of the product design ...