วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM): Recent submissions
Now showing items 261-280 of 329
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The Study of Core Competency of Small and Medium Enterprises (SMEs) Entrepreneurs in Bangkok to integrate into the ASEAN Community
(Rajamangala University Of Technology Rattanakosin, 2016)This research aimed to study core competency of small and medium enterprises (SMEs) entrepreneur in Bangkok tointegrate into the ASEAN Community. Conceptual framework was based on core competency of entrepreneurs and the ... -
Factors that influence brand loyalty of consumers in Bangkok in purchasing powdered milk for children
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study consumers’ brand loyalty in Bangkok in purchasing powdered milk for children. Conceptual framework of the study was applied based on the concepts of marketing mix from consumer’s ... -
Cost on planting, Harvesting, preservation of sugarcane and returns of the sugarcane farming business in Kao Liao district, Nakhon Sawan province
(Rajamangala University Of Technology Rattanakosin, 2016)This purpose of this research was to find out the costs on planting, harvesting, preserving of sugarcane and returns of the sugarcane farming business in Kao Liao district, Nakhon Sawan province. This research focused ... -
Cost of Waste Management: a case study of Thawiwattana District Office, Bangkok Metropolitan Administration
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study and analyze cost of waste management in Thawiwattana district office, Bangkok Metropolitan Administration, (2) to study income by comparing the revenue and the cost of ... -
Comparative consumer satisfaction study on Thai coffee shops in Nakhon Pathom province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this comparative study were: (1) to determine how consumer has satisfied with the services of Thai coffee shops in Nakhon Pathom province, (2) to compare distinct consumer behaviors on purchases of ... -
Factors influencing staff resignation trend of at a private hospital in Rat Burana District, Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were to study personal factors influencing resignation trend; and to study the relationship between influential factors and resignation trend of employees at a private hospital in Rat ... -
A Study on Emotional Quotient and Work Satisfaction of Private Company employees in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The Purposes of this research were: (1) is aimed at studying employees characteristics job satisfaction (2) to study the relationship between emotional quotient and job satisfaction. Sample random sampling technique ... -
FACTORS AFFECTING THE SATISFACTION SERVICE OF COFFEE WORLD AND TRUE COFFEE
(Rajamangala University Of Technology Rattanakosin, 2016)FACTORS AFFECTING THE SATISFACTION SERVICE OF COFFEE WORLD AND TRUE COFFEE -
Expectations and Loyalty of Mobile Banking Services : The Case Study of Mymo and Ktb Netbank in Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors that influence customer satisfaction and customer loyalty of services provided in Mobile Banking of MYMO and KTB Netbank; and to estimate satisfaction level of customers ... -
Perceived Quality and Customer Loyalty of Services Provided in Italian Restaurant Business in Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to ( 1) to study factors that influence perceived quality and customer loyalty of services provided in Italian Restaurants Business in Prachuap Khiri Khan Province; and (2) to estimate ... -
Customer Satisfaction toward on the service of Bangkok Bank
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study factors affecting customer satisfaction on services of Bangkok Bank ( BBL) . Conceptual framework was based on American Customer Satisfaction Index (ACSI). Simple random sampling ... -
Customer Satisfaction and Customer Loyalty of Services Provided by International Brand and National Brand of Japanese Restaurant Business: The Case Study of Fuji and Zen in Bangkok area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to ; study factors that influence customer satisfaction and customer loyalty of services provided in Japanese restaurants categorized as international brand and national brand ; and to ... -
Development of revenue and expense accounting systems: College of Innovation Management, Rajamangala University of Technology Rattanakosin
(Rajamangala University Of Technology Rattanakosin, 2016)THE OBJECTIVES OF THIS RESEARCH WERE: (1) TO STUDY REVENUE AND EXPENSE ACCOUNTING SYSTEM DEVELOPMENT, (2) TO STUDY DATA STORAGE SYSTEM, (3) TO STUDY ACCOUNTING SYSTEM MANUAL IN MAKING, AND (4) TO STUDY MANAGEMENT FINANCIAL ... -
Factors Affecting Loyalty to Services Provided of Inter Brand and Local Brand Restaurant Business : Case Study of Coca Restaurant and Che Khieow Seafood Restaurant
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors affecting satisfaction on services of the Inter Brand and Local Brand restaurants; and evaluate satisfaction towards services of the Inter Brand and Local Brand ... -
Marketing Potential of Goods and Services of Community at Singkhon Checkpoint for Border Trade, Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this study were to study marketing potential of goods and services; to analyze marketing mix; and to determine relationship between market structure and marketing potential of goods and services of the ... -
Consumer Loyalty and Satisfaction in Coffee Shop in Bangkok: A Case Study on Black Canyon Coffee
(Rajamangala University Of Technology Rattanakosin, 2016)The objective of the research is to study Consumer loyalty and satisfaction in Black Canyon Coffee in Bangkok. The conceptual framework of the research was applied from concepts and theories regarding expectation, ... -
Development of Income, Property, Plant and Equipment and Production Process Accounting Systems: Thai Habel Industrial Co., Ltd.
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: ; to study the income, property, plant and equipment and production process accounting systems, Thai Habel Industrial Co., Ltd. ; to study the effective income, property, plant and ... -
Loyalty Perception and Service Satisfaction of Mae Sri Ruen Restaurant and Goti Restaurant in Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: to study factors affecting service satisfaction of Mae Sri Ruen Restaurant and Goti Restaurant, Prachuap Khiri Khan Province; and to evaluate service satisfaction of Mae Sri Ruen ... -
Factors that influence the customer’s loyalty of the mobile internet in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were; to study influence of the perceived quality of goods and services on internet-on-mobile-phone customer loyalty; to study influence of the service marketing mix (7Ps) on internet-o ... -
Factors that affect customer satisfaction of Thai Lion Air, a low-cost airline, in Bangkok Metropolis
(Rajamangala University Of Technology Rattanakosin, 2016)The main objective of this study is to understand factors that affect customer satisfaction of Thai Lion Air, a low-cost airline, in Bangkok Metropolis. The research population were customers of Thai Lion Air residing ...