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dc.contributor.authorPatcharee Wongruengen_US
dc.contributor.authorThanyanan Worasesthaphongen_US
dc.date.accessioned2019-11-12T08:22:14Z
dc.date.available2019-11-12T08:22:14Z
dc.date.issued2019
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1154
dc.description.abstractThe purpose of this research was to determine factors affecting customer satisfaction/loyalty of HomePro and Globalhouse Conceptual framework was based on American Customer Satisfaction Index Model. Stratified random sampling technique was applied to select 407 customers to answer self-reported questionnaire. Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected customer satisfaction of HomePro and Globalhouse consisted of perceived quality and image.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectAmerican Customer Satisfaction Index Modelen_US
dc.subjectHomeProen_US
dc.subjectGlobalhouseen_US
dc.titleFactors Affecting Customers Satisfaction on Product of HomePro and Globalhouseen_US
dc.title.alternativeปัจจัยที่ส่งผลต่อความพึงพอใจของลูกค้าจากการซื้อสินค้าของโฮมโปรและโกลบอลเฮาส์en_US
dc.typeArticleen_US


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