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dc.contributor.authorJirayu Kokkaewen_US
dc.contributor.authorThanyanan Worasesthaphongen_US
dc.date.accessioned2019-11-12T07:59:26Z
dc.date.available2019-11-12T07:59:26Z
dc.date.issued2019
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1151
dc.description.abstractThe purpose of this research was to determine factors affecting customer satisfaction of Thai-Danish milk products and Foremost milk products. Conceptual framework was based on American Customer Satisfaction Index Model. Stratified random sampling technique was applied to select 402 from customer to answer selfreported questionnaire. Data were analyzed by Linear Regression Model. Research findings revealed that factors that significantly affected customer satisfaction of Thai-Danish milk products and Foremost milk products consisted of customer expectations, perceived quality, perceived value and image.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectAmerican Customer Satisfaction Index Modelen_US
dc.subjectThai-Danish milk productsen_US
dc.subjectForemost milk productsen_US
dc.titleFactors Affecting Customers Satisfaction on Products of Thai-Danish milk products and Foremost milk productsen_US
dc.title.alternativeปัจจัยที่ส่งผลต่อความพึงพอใจของการบริโภคผลิตภัณฑ์นมไทย-เดนมาร์คและผลิตภัณฑ์นมโฟร์โมสen_US
dc.typeArticleen_US


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