| dc.description.abstract | The objective of this research were: 1) To the development of Ecotourism website in Prachuap
Khiri Khan Province using augmented reality. 2) To measure the performance of ecotourism website user
, And 3) To evaluate the satisfaction of website users. The tools used in the research that; website, and
satisfaction questionnaire. Research sample were 400 internet users, derived through simple random
sampling technique. The statistic used for analyzing the data were frequency, percentage, mean, and
standard deviation and content analysis.
The research finding was as follows: 1) the development of ecotourism website in Prachuap Khiri
Khan Province on www.huahinpranburitrip.com in 27 locations. 2) The performance measurement of
website visitors were 1,688 of the visitors. Moreover, The number of pages viewed 14,508 times, And 3)
the satisfaction of the website in 3 aspects; Augmented Reality, usability, and design that all aspects were
high level. Therefore, the development of Ecotourism website in Prachuap Khiri Khan Province using
augmented reality more efficient and satisfied for website users. | en_US |
