The Development of Ecotourism Website in Prachuap Khiri Khan Province Using Augmented Reality

Abstract

The objective of this research were: 1) To the development of Ecotourism website in Prachuap Khiri Khan Province using augmented reality. 2) To measure the performance of ecotourism website user , And 3) To evaluate the satisfaction of website users. The tools used in the research that; website, and satisfaction questionnaire. Research sample were 400 internet users, derived through simple random sampling technique. The statistic used for analyzing the data were frequency, percentage, mean, and standard deviation and content analysis. The research finding was as follows: 1) the development of ecotourism website in Prachuap Khiri Khan Province on www.huahinpranburitrip.com in 27 locations. 2) The performance measurement of website visitors were 1,688 of the visitors. Moreover, The number of pages viewed 14,508 times, And 3) the satisfaction of the website in 3 aspects; Augmented Reality, usability, and design that all aspects were high level. Therefore, the development of Ecotourism website in Prachuap Khiri Khan Province using augmented reality more efficient and satisfied for website users.