Design and Development of Dairy Products Website for the Thai-Danish Cooperative Dairy Prachuap Khiri Khan Limited That Affect Search Engine Rankings

Abstract

The main objective of this research is: 1) to development of dairy products website for the Thai-Danish cooperative dairy Prachuap Khiri Khan limited , 2) to measure the performance of the website with the search engine, and 3) to evaluate the satisfaction for visitors website. The research tools used for this study were: 1) the dairy products website, 2) Google search engine, and 3) satisfaction questionnaire evaluation form completed by randomly selecting a group of users, from the population of internet users, from a pool of 385 people. The statistics used for the data analyses are percent values, averages, and standard deviations. The results revealed that with the development of the Thai-Danish Cooperative Dairy Prachuap Khiri Khan co., Ltd (www.thaidenmarkprachuap.com) present information displayed through 474 infographic media pictures and a fully-functioning official public relations webpage operated through Facebook, 2) the effects of the Google search engine rankings using 10 keywords previously selected keywords search terms, showed that the Thai-Danish Cooperative Dairy Prachuap Khiri Khan co., Ltd. website had resulted in the first page positioning and accounted for 90 percent of overall search results, 3) the satisfaction in 3 aspects; user interface (UI), experience of users (UX) and 3) infographics that are available on site, proved that all aspects were at high level. In conclusion, the development of the dairy products website for the Thai-Danish Cooperative Dairy Prachuap Khiri Khan co., Ltd affected that Google search engine rankings and efficient actually works.