Process of Knowledge Transfer of Wisdom of elderly to conducting Benjarong wares to add value of Creative Economy : Krathumbaen District, Samut Sakhon Province

Abstract

The purpose of this research was to analysis the Thai OTOP Benjarong wares in Samutsakorn province on the form, pattern, color, the production process as well as the marketing management and the training process and to guide for market strategy development of Benjarong products. The study groups were in the main areas which produce Benjarong wares in Samutsakorn province Tambon Donkaidee. The study revealed that Benjarong craft groups used the over glaze painting process to add value to the plain white ceramics. Most of them ordered the plain white ceramics from the ceramic factories. For the use of color, the Benjarong craftsmen in these study areas they always used the metallic gold with various colors not only the complimentary colors but the harmony colors and the monochrome. The colors used may start from one and add up to ten colors, it depended upon the patterns and the Benjarong craftsmen’s individual artistry and taste. In terms of management, each craft center was a cluster of the craft families. A leader was selected by the groups. The training process at these Benjarong craft centers were similar it was the craftsman training method rather than the art teaching method, which was based on step by step actual practice, trained by the elder Benjarong craftsman in those craft centers. Regarding to market strategy development of benjarong products, variety of products. It should advertise in Thai tourist group and for foreigners to enlarge its customer base to increase the sales. have a museum and increase the image. It should also uniqueness on benjarong Village Tambon Don Kaidee, Krathumban District, Samutsakorn Province continually.