Study and analyze steps, principles, and concepts of Corporate Social Responsibility, regarding Aging Society. Case study : SCG Chemicals Co.,LTD

Abstract

The purposes of this research were study and to analyze step, principles, and concepts of Corporate Social Responsibility, regarding of Aging Society, in order to know the real definition of Corporate Social Responsibility or CSR of the organization and all the procedures to run CSR activities efficiently. This research was a qualitative research and case study is SCG Chemicals Co.,LTD. The essential key informant was Public Relations Assistant Manager of SCG Chemicals Co.,LTD. and integrated information by an in-depth interviewing. Research resulted as SCG Chemicals Co.,LTD. always recognize the importance of Corporate Social Responsibility or CSR for Aging Society and always do a participation in terms of providing sustainable knowledge for local people. Thus, this research concludes concepts and process of Corporate Social Responsibility, regarding of Aging Society, with a form of model. First steps is set a target group. 2. Contact liaison. 3. Plan a project Selection. 4. Evaluation.