Successful factor of insect fried business Hiso Brand case study

Abstract

The purpose of research was to study about successful factors of “Hi-So” insect fried business. This research was a qualitative research. Data were collected from primary data collection by in-depth interviews with key informants’ provider for 3 people are the Operators and employees of the organization. The interview questions were the business model of secondary. The sources data was the type of documents, articles, related research and including information on the internet that was related to the success factors of the success of the business. The results of this research for studied the factors to be success the business should begin with making customers recognized our brand first by marketing communication for branding. How useful the product are, how different from others are. Making customers perceived there’s would create a unique for brand, create law of the word in a short, but easy to remember became to set the name of brand. Moreover, business should have a good distribution channel and to make the brand was in the customer's mind forever. The business also had to maintain the product quality standards.