Factors that effect of returning to use the services of Nitipon Clinic users: A case study comparing with Wuttisak Clinic HuaHin Market Village, HuaHin District, Prachuap Khiri Khan Province

Abstract

The objective of this research is to study factors that affect the likelihood of returning to the service of Nitipon Clinic users and Wuttisak Clinic. HuaHin Market Village, HuaHin District, Prachuap Khiri Khan Province. This research collacted data by stratified random sampling. Total 411 people of Nitipon Clinic users and Wuttisak Clinic. HuaHin Market Village to answer self-reported questionnaire. Data were analyzed by bivariate analysis, and Ordered Probit model analysis. The results showed that the image, satisfaction, complaint and loyalty factors affected the opportunity to return to the service with statisti cal significance. With the image factor being the most effective. Such results can be interpreted as Nitipon Clinic and Wuttisak Clinic should give importance and develop the image in order for the users to be satisfied and return to use the service repeatedly.