Production of video media public relations electronic commerce website to promote marketing and corporate brand image for Top Value Company

Abstract

The objectives of this research are 1 ) to produce video media, public websites, electronic commerce to promote marketing and corporate brand image of Top Value Corporate Co., Ltd. 2 ) To study the satisfaction of the visitors, video media, public relations, electronic commerce websites to promote marketing and put on an act of Top Value Corporate Co., Ltd. by developing video media that presented in the public relations media. The processes of preparing are from media production planning, studying company information, writing storyboards, recording videos, and also the motion of graphic design. The research tools are included: 1 ) video media, electronic commerce websites, developed by Adobe After effects, Adobe Photoshop and Adobe Illustrator and 2 ) online questionnaires. The sample group studied was from 30 people in company that is purposive sampling by using random technique according to the purpose of the study. According to the purpose of the study, the statistics used to analyze the results are about the descriptive statistics. The results of the research are as follows: 1) there are video media used for public on the website of the company to promote marketing and corporate brand image of the company. 2) Visitors the advertising media are satisfied with the media design by the average value of 4.67 is very good, the media content has an average of 4.80 is very good, the media usage has an average of 4.76 is very good, the media presentation is equal to 4.63 is very good and the satisfaction of the media has an average of 4.66 which are at a very good level.