Acceptance of multimedia content for the production of news items, Case studies: International news program, Thailand TV Channel 3

Abstract

This study research aimed to 1) Study education and multimedia production process used for producing news items and items What a world What a human 2) evaluation of the media used for international news. The instrument used in the research are 1) multimedia logo, title and wallpaper CG 2) an assessment of the media. The sample used in this research. The staff of the Radio and Television News Channel 3 Thailand by selecting a specific number of 30 statistical methods used to analyze the mean and standard deviation. The study found that 1) the production of multimedia news item is important for the list contains the logo, title and wallpaper CG 2) assessing the media. Divided into three areas, 1) The design characteristics logo In most (𝑥𝑥̅ = 4.73, SD = 0. 43). 2) The design characteristics title in most (𝑥𝑥̅ = 4.66, SD = 0.47). 3) The design characteristics Wallpaper CG. In most (𝑥𝑥̅ = 4.67, SD = 0.46), which is an acceptable level, including the 3 sides (𝑥𝑥̅ = 4.69, SD = 0.45). The acceptance assessment found that. The respondents accept a list of What a world and list of What a human logo. theaccept a list of What a world title and wallpaper CG of Type 2, and the title of the item and wallpaper CG What a human type 2, and accept the title list, and list What CG wallpapers in a human that type 2