| dc.description.abstract | The purpose of this research was (1) to study history, process, and identity of silverware from Mae Yoi
Village, Chiang Mai (2) to study silverware’s market trends and consumption demand and (3) to apply the
knowledge gained as well as developing of silverware in order to increase the value of the products and business
opportunity expansion. The data was collected, with the silversmith of Mae Yoi Village, by the interview. The
questionnaire was distributed to silverware consumers and specialists in silverware design and production.
The consumption demand for silverware, collected through a questionnaire revealed that most of
consumer needed to buy the silverware product with the new or contemporary design and could be used in
everyday. Then the data was used to define the concept of silverware products consisted of 4 business card
holders, 2 bookmarks, 4 napkin rings and chopstick bar with the new design and inspired from the identity of
Mae Yoi village’s silverware. The satisfaction of the design, collected from 5 specialists in silverware design and
production, revealed that the level of satisfaction was at high level ( ̅=4.13, S.D.=0.49) for overall. Moreover,
respondent were satisfied in 2 factors at high level ( ̅=4.15, S.D.=0.49) ; the design of silverware products, and
was satisfied at high level ( ̅=4.10, S.D.=0.58) ; the beauty of silverware products. | en_US |
