Identity Study for Design Development of Mae Yoi Village’s Silverware, Chiang Mai for Business Opportunity Expansion

Abstract

The purpose of this research was (1) to study history, process, and identity of silverware from Mae Yoi Village, Chiang Mai (2) to study silverware’s market trends and consumption demand and (3) to apply the knowledge gained as well as developing of silverware in order to increase the value of the products and business opportunity expansion. The data was collected, with the silversmith of Mae Yoi Village, by the interview. The questionnaire was distributed to silverware consumers and specialists in silverware design and production. The consumption demand for silverware, collected through a questionnaire revealed that most of consumer needed to buy the silverware product with the new or contemporary design and could be used in everyday. Then the data was used to define the concept of silverware products consisted of 4 business card holders, 2 bookmarks, 4 napkin rings and chopstick bar with the new design and inspired from the identity of Mae Yoi village’s silverware. The satisfaction of the design, collected from 5 specialists in silverware design and production, revealed that the level of satisfaction was at high level ( ̅=4.13, S.D.=0.49) for overall. Moreover, respondent were satisfied in 2 factors at high level ( ̅=4.15, S.D.=0.49) ; the design of silverware products, and was satisfied at high level ( ̅=4.10, S.D.=0.58) ; the beauty of silverware products.