คณะ/วิทยาลัย (Faculty and College): Recent submissions
Now showing items 461-480 of 810
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Marketing mix strategy and factors influencing buying behavior on women’s accessories in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of the research were; to study consumer behavior in buying women’s accessories in Bangkok, and to study business operation strategies of owners of women’s accessories shops in Bangkok. Conceptual framework ... -
Comparison of the Acceptance Level of Mobile Banking Technology : Case Study of Mymo and K Plus in Hua-Hin District, Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study user perspectives towards mobile banking on financial transactions using mobile applications of MYMO and K-Plus in Hua Hin district, Prachuap Khiri Khan province and to determine ... -
The factors influencing passengers’ satisfactions in using low-cost airline : a Case study of Thai Smile Airways in Suratthani
(Rajamangala University Of Technology Rattanakosin, 2016)The objective of this research was to determine which factors affecting a low-cost airline passenger satisfaction: a case study of Thai Smile Airways in Suratthani Data were collected by asking questionnaire ... -
Perceived organizational support, job satisfaction, and organizational commitment of employees At TISCO Financial Group public company limited And its affiliated companies
(Rajamangala University Of Technology Rattanakosin, 2016)The objective of this independent study were to study the relationship between perceived organizational support and job satisfaction; to study the relationship between job satisfaction and organizational commitment; and ... -
Risk Management Case Study Autonomy College
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study risk factors, (2) to study the measurement of risk prevention, and (3) to study risk management method. Conceptual framework was based on Committee of Sponsoring ... -
Workplace owners’ expectation and satisfaction of accountingmajor high vocational diploma students
(Rajamangala University Of Technology Rattanakosin, 2016)he objectives of this research were to study expectation and satisfaction by workplace owners of accounting-major high vocational diploma students; to study relationship between expectation and satisfaction of ... -
Factors of Internet Banking acceptance of GSB and of K-Cyber in Thayang District, Phetchaburi Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were; to determine factors that influence on Internet Banking acceptance; and to study the perception of risks and the trust of using Internet Banking services as well as to understand ... -
Using ACSI to determine Customers Satisfaction of Siam Commercial Bank in Bangkok Metropolis
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study direct, indirect, and overall influence of image, expectation, perceived quality, and perceived value on customer satisfaction; and to examine direct, indirect and overall ... -
Perceived Quality and Customer Loyalty Services-Provided Restaurant : Comparative Case Study between Yayoi and Aroi Sushi in Prachuap Khiri Khan Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: (1) to study factors that influence perceived quality and customer loyalty of services provided in Japanese restaurants Yayoi and Aroi Sushi in Prachuap Khiri Khan Province; and (2) ... -
Factors Influencing Fashion Watch Buying Decision of Gen Y Consumers in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study the influence of brand equity, and (2) to study the influence of the 7 P’s of marketing mix on fashion-watch buying decision. Conceptual framework was based on the ... -
Factors Influencing Service Users’ Satisfaction on Thai AirAsia, a Low Cost Airline, in Bangkok Metropolis
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors influencing service users’ satisfaction on Thai AirAsia, a low cost airline, in Bangkok Metropolis with the concept frame of the applied reserach based on American ... -
Customer Satisfaction on Fuji Japanese Restaurant’s Services and Zen Japanese Restaurant’s Services in Bangkok Metropolitan area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were; to study the customer satisfaction on products and services of Fuji Japanese Restaurant and Zen Japanese Restaurant in Bangkok Metropolitan area, and to determine factors affecting ... -
Satisfactions of Customers Who Operated Financial Transactions With KTB Netbank and SCB Easy in Prachuabkirikhan Provincial area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study behavior of customers who financially transact via KTB Netbank and SCB Easy in Prachuap Khiri Khan Province; to compare satisfaction of customers who financially transact via ... -
Customers’ Satisfaction toward Products and Services of 7-Eleven Stores and Family Mart in Nakhon Pathom Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were ( 1) to measure the level of customers’ satisfaction, and ( 2) to examine the relationship among factors affecting customers’ satisfaction on products and services at 7-Eleven stores ... -
The expectation and satisfaction towards the service business of Black Canyon Coffee and S&P Blue Cup Coffee in Ratchaburi
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: (1) to study the factors that affect the expectation and customer satisfaction of Black Canyon and S & P Blue Cup, and (2) to compare the customers’ satisfaction and loyalty between ... -
Thesis Title Customer Satisfaction on Services of Government Savings Bank (GSB)
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study factors affecting customer satisfaction on services of Government Savings Bank (GSB). Conceptual framework is based on American Customer Satisfaction Index (ACSI). Simple ... -
Strategy and marketing factors affecting organic sugar consumption behavior
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this study were to study organic sugar consumption behavior of consumers in Bangkok; and to study factors related to organic sugar consumption behavior of consumers in Bangkok. Conceptual framework of ... -
Cost and Benefit Analysis of Pineapple Plantation: A Case Study of Smallholder Farmers in Huai Sai Nua Sub-District, Cha-am District, Phetchaburi Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study cost and benefit of investing in pineapple plantations of smallholder farmers in Huai Sai Nua sub-district, Cha-Am district, Phetchaburi Province. Conceptual framework was based ... -
Factors Affecting the Needs for the Continuing Professional Development via E-learning of Accounting Practitioner Case Study: A draft Thai Financial Reporting Standards for Small and Medium-sized Entities
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were; (1) to study factors affecting the needs for the continuing professional development of accounting practitioner, (2) to study course contents of continuing professional development ... -
Independent Study Title Factors on Customer Satisfaction of Mobile Banking Services : Case Study of Government Savings Bank and Kasikornbank in Phetchaburi Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors that influence customer satisfaction and customer loyalty of services provided in Mobile Banking of Government Savings Bank and Kasikornbank; and to estimate the ...