การประชุมวิชาการ มหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์ ครั้งที่ 9 และการประชุมวิชาการระดับนานาชาติ RICE ครั้งที่ 4 ร่วมกับ การประชุมวิชาการระดับนานาชาติพหุวิทยาการในการดำเนินชีวิตและธุรกิจอย่างยั่งยืน ครั้งที่ 6: Recent submissions
Now showing items 21-37 of 37
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Factors Influencing Customers’ Repurchase Intention for NIVEA Skincare Products in Bangkok
(Rajamangala University of Technology Rattanakosin, 2025)This study investigates the factors influencing customer repurchase intention for NIVEA skincare products in Bangkok. The factors examined include social media influencers, brand trust, customer brand engagement, attitude ... -
The impact of organizational communication, teamwork, and organizational structure factors towards organizational efficiency in information technology consulting company
(Rajamangala University of Technology Rattanakosin, 2025)This research examines the factors influencing organizational efficiency in IT consulting companies. The quantitative research approach was adopted to measure the effects of 3 independent variables (organizational ... -
Mainstreaming Rain Gardens into Chiang Rai's Sustainable Development Agenda: A Desk-Based Policy Framework
(Rajamangala University of Technology Rattanakosin, 2025)Urban flooding and wetland degradation remain persistent challenges for secondary cities in Northern Thailand, including Chiang Rai. Conventional drainage and flood-control measures are limited in their ability to manage ... -
Factors Influencing University Students' Green Entrepreneurial Intention An Integrated Framework of UTAUT and VBN Theory
(Rajamangala University of Technology Rattanakosin, 2025)With the rapid development of artificial intelligence (AI) technologies, their potential in green entrepreneurship has become increasingly evident, particularly in achieving sustainable development goals. Although AI ... -
The Impact of Green Packaging on Consumer Brand Attitudes and Purchasing Behavior: A Case Study of Coca-Cola's "No Label Bottle" Marketing
(Rajamangala University of Technology Rattanakosin, 2025)This paper uses Coca-Cola's "labelless bottle," launched in 2023, as a case study to explore the mechanisms by which green packaging influences consumer brand attitudes and purchasing behavior. Based on the stimulus-o ... -
Financial Integration Strategies of Chinese Enterprises after Cross-border Mergers and Acquisitions: A case of Geely and Volvo
(Rajamangala University of Technology Rattanakosin, 2025)This paper takes Geely’s acquisition of Volvo Cars as an example to explore the financial integration and risk management of multinational corporations in cross-border mergers and acquisitions. Drawing on the specific ... -
The Influence of Cultural Landscape Architecture of Chinese Gardens on Youth Tourists Intentions: Case of Four Gardens in China
(Rajamangala University of Technology Rattanakosin, 2025)This study aimed to investigate the mechanisms by which the cultural landscape of classical Chinese gardens influences young tourists' travel intentions. Using four renowned gardens—the Summer Palace, the Mountain Resort, ... -
Feasibility Study in Fruit Processing Community Enterprises at Hua Hin District, Prachuap Khiri Khan Province
(Rajamangala University of Technology Rattanakosin, 2025)The feasibility study of the fruit processing community enterprise in Hua Hin District, Prachuap Khiri Khan Province, aimed to develop a business plan for the fruit processing community enterprise in Hua Hin District, ... -
The Characterisation of Intergenerational Social Support Needs Based on the Virtual Community Douban Group
(Rajamangala University of Technology Rattanakosin, 2025)This study focuses on the Cross-Age Group Troubles Exchange group on Douban, a popular Chinese social media platform, as its primary research subject. Through systematic analysis of 1,446 user-generated posts within ... -
The Impact of Smart Elderly Care Technology Adoption on Quality of Life: Mediating Role of Health Self-Management among Elderly Households in Guangzhou
(Rajamangala University of Technology Rattanakosin, 2025)With the rapid acceleration of population ageing, smart elderly care technologies are increasingly adopted to support ageing in place and improve older adults’ quality of life (QoL). However, the mechanisms linking ... -
Guidelines for Enhancing the Potential of Industrial Management Students through Collaborative Robot-Based Learning Models
(Rajamangala University of Technology Rattanakosin, 2025)The transformation of Thailand's industrial sector under the industry 4.0 era, as defined by the Thailand Development Master Plan 2025-2027, has forced many sectors to adapt to the changing situation. This also necessitates ... -
High-Energy-Density Supercapacitors Based on WO3/rGO Nanocomposite Electrodes with PVA/KOH Gel Electrolyte
(Rajamangala University of Technology Rattanakosin, 2025)This study explores high-energy-density supercapacitors based on tungsten trioxide/reduced graphene oxide (WO3/rGO) nanocomposites synthesized via a microwave-assisted method. Although supercapacitors offer fast ... -
Study on the Thermal Performance of a Lightweight Solar Wall Chimney with a Thermoelectric Generation Module
(Rajamangala University of Technology Rattanakosin, 2025)This paper presents an experimental study on the thermal performance of a Lightweight Solar Wall Chimney with a thermoelectric generation module (LSWCT) compared to a Simple Cement Board Wall (SCW). The LSWCT features ... -
The integration of Fiber-cement Solar Chimney combined with a Thermoelectric modules
(Rajamangala University of Technology Rattanakosin, 2025)Integrating a fibre-cement solar roof chimney with thermoelectric modules can enhance ventilation and mitigate heat gain in the attic. This paper presents initial experimental findings on the thermal performance of an ... -
Detection of Broken and Good Eggs Using Image Processing and Deep Learning
(Rajamangala University of Technology Rattanakosin, 2025)This paper presents a method for detecting broken and intact eggs using image processing and deep learning. The proposed approach begins with the creation of an image dataset containing both good and broken eggs. A total ... -
Nutritional Upgrading and Climate Change Mitigation in Fresh Pasta via Co-Fortification with Cricket Powder and Riceberry Flour
(Rajamangala University of Technology Rattanakosin, 2025)In this study, fresh pasta made from refined wheat was reformulated by replacing 0, 5, 10, and 15% (w/w) of the flour with house-cricket (Acheta domesticus) powder. In comparison, riceberry rice flour was kept constant at ... -
Comparison of Tensile Characteristics from Experiments and Simulations of ASTM D638 3D-Printed Specimens
(Rajamangala University of Technology Rattanakosin, 2025)The increasing adoption of three-dimensional (3D) printing in engineering applications presents significant advantages, particularly in reducing production costs and lead times. However, the mechanical properties of ...