| dc.description.abstract | In recent years, the phenomenon of "personality collapse" of celebrities has appeared many
times and attracted the attention of the public. Celebrities in the entertainment industry already
have a set of patterns, and celebrities in the production business perspective are now mostly
"standardized". Celebrities have become as wholesale and uniform as commodities. This article
observes the establishment and collapse of celebrity personalities from the perspective of
encoding and decoding. This article first analyzes the status quo of celebrity character design
and the active participation of fans in celebrity character design. In addition, this article also
studies the different interpretations of fans after the collapse of celebrity personalities. By
exploring the mode of shaping celebrity characters, this paper puts forward suggestions on the
defects in the process of shaping celebrity characters. For celebrities, they should strive to build
a differentiated personality, recognize their positioning, and find their strengths. For fans, they
should remain calm and rational, and constantly improve their media literacy. The contribution
of this paper is that this research understands the influence of popular culture on fans' lifestyles
and social development, and has a certain breakthrough in the existing research on fan cultural
behavior. In addition, on the premise of learning from Western fan culture theory, this paper
expands the scope of application of traditional theories and conducts more localized and
targeted research. | en_US |
