Analysis of the establishment and collapse of celebrity personalities from the perspective of encoding and decoding

Abstract

In recent years, the phenomenon of "personality collapse" of celebrities has appeared many times and attracted the attention of the public. Celebrities in the entertainment industry already have a set of patterns, and celebrities in the production business perspective are now mostly "standardized". Celebrities have become as wholesale and uniform as commodities. This article observes the establishment and collapse of celebrity personalities from the perspective of encoding and decoding. This article first analyzes the status quo of celebrity character design and the active participation of fans in celebrity character design. In addition, this article also studies the different interpretations of fans after the collapse of celebrity personalities. By exploring the mode of shaping celebrity characters, this paper puts forward suggestions on the defects in the process of shaping celebrity characters. For celebrities, they should strive to build a differentiated personality, recognize their positioning, and find their strengths. For fans, they should remain calm and rational, and constantly improve their media literacy. The contribution of this paper is that this research understands the influence of popular culture on fans' lifestyles and social development, and has a certain breakthrough in the existing research on fan cultural behavior. In addition, on the premise of learning from Western fan culture theory, this paper expands the scope of application of traditional theories and conducts more localized and targeted research.