Browsing การค้นคว้าอิสระ (Independent Study) by Author "Busaba Chamnansarayut"

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Factors Influencing Fashion Watch Buying Decision of Gen Y Consumers in Bangkok

Busaba Chamnansarayut (Rajamangala University Of Technology Rattanakosin, 2016)

The objectives of this research were: (1) to study the influence of brand equity, and (2) to study the influence of the 7 P’s of marketing mix on fashion-watch buying decision. Conceptual framework was based on the ...