The studying of the facilities for senior citizens in Siam Paragon department store. Case study: Siam Paragon department store, Bangkok City

Abstract

This was a qualitative research about the studying of the facili ties for senior citizens in Siam Paragon department store. Our objectives were to develop the exist facilities to be useful and to be effective to support the using from senior citizens that might increase in the next few years. The researchers collect information by using Phenomenology including doing Non-participant observation and collecting information by using In-depth interview. The key informant of this research was the customers who is older than 60 years old in Siam Paragon department store. The finding shown that the facilities was not enough for senior citizens’s demand. Moreover, the customer didn’t understand how to use the facilities because some facilities that the department store have provide is not in the routine of the senior citizens. The department store had to provide the right ways to use the facilities. However, if the problem is solved, it will make the senior citizens impress and the other customer will impress too. In addition, The department store will have an increase income and has a good image that they pay attention to senior citizens which could the index to measure the prosperity of the country based on the analyzing through the structure of building.