Health Promotion Tourism Behavior of people in Lamphaya Floating Market, Banglen District Nakhon Pathom Province

Abstract

The purposes of this research were to study health promotion tourism behavior of people and factors that affected the health promotion tourism behavior of people in Lamphaya Floating Market, Banglen District, Nakhon Pathom Province. The sample of 200 tourists who were selected by convenience sampling method. The instrument used for collecting data was questionnaires which had reliability 0.9609. Data were analyzed by using the percentage, mean and standard deviation. The research findings were as follows: 1. Most of samples were female, aged between 21-30 years old, lower than undergraduates, working in companies and had income lower than or equal to 10,000 baht per month. 2. Most of samples knew Lamphaya Floating Market through personal media. They occasionally came to the market by cars with their families. The main purposes of the traveling were to relax and buy products and services. The most activities were buying or eating herbal food, beverage and toxin-free vegetable and fruit. They spent more than 600 baht and tended to come back again. 3. The factors of products and services, prices, places and market promotion affected the health tourism behavior of people in Lamphaya Floating Market at much level.