วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM): Recent submissions
Now showing items 301-320 of 329
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Factors Influencing Fashion Watch Buying Decision of Gen Y Consumers in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study the influence of brand equity, and (2) to study the influence of the 7 P’s of marketing mix on fashion-watch buying decision. Conceptual framework was based on the ... -
Factors Influencing Service Users’ Satisfaction on Thai AirAsia, a Low Cost Airline, in Bangkok Metropolis
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors influencing service users’ satisfaction on Thai AirAsia, a low cost airline, in Bangkok Metropolis with the concept frame of the applied reserach based on American ... -
Customer Satisfaction on Fuji Japanese Restaurant’s Services and Zen Japanese Restaurant’s Services in Bangkok Metropolitan area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were; to study the customer satisfaction on products and services of Fuji Japanese Restaurant and Zen Japanese Restaurant in Bangkok Metropolitan area, and to determine factors affecting ... -
Satisfactions of Customers Who Operated Financial Transactions With KTB Netbank and SCB Easy in Prachuabkirikhan Provincial area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study behavior of customers who financially transact via KTB Netbank and SCB Easy in Prachuap Khiri Khan Province; to compare satisfaction of customers who financially transact via ... -
Customers’ Satisfaction toward Products and Services of 7-Eleven Stores and Family Mart in Nakhon Pathom Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were ( 1) to measure the level of customers’ satisfaction, and ( 2) to examine the relationship among factors affecting customers’ satisfaction on products and services at 7-Eleven stores ... -
The expectation and satisfaction towards the service business of Black Canyon Coffee and S&P Blue Cup Coffee in Ratchaburi
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: (1) to study the factors that affect the expectation and customer satisfaction of Black Canyon and S & P Blue Cup, and (2) to compare the customers’ satisfaction and loyalty between ... -
Thesis Title Customer Satisfaction on Services of Government Savings Bank (GSB)
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study factors affecting customer satisfaction on services of Government Savings Bank (GSB). Conceptual framework is based on American Customer Satisfaction Index (ACSI). Simple ... -
Strategy and marketing factors affecting organic sugar consumption behavior
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this study were to study organic sugar consumption behavior of consumers in Bangkok; and to study factors related to organic sugar consumption behavior of consumers in Bangkok. Conceptual framework of ... -
Cost and Benefit Analysis of Pineapple Plantation: A Case Study of Smallholder Farmers in Huai Sai Nua Sub-District, Cha-am District, Phetchaburi Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purpose of this research was to study cost and benefit of investing in pineapple plantations of smallholder farmers in Huai Sai Nua sub-district, Cha-Am district, Phetchaburi Province. Conceptual framework was based ... -
Factors Affecting the Needs for the Continuing Professional Development via E-learning of Accounting Practitioner Case Study: A draft Thai Financial Reporting Standards for Small and Medium-sized Entities
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were; (1) to study factors affecting the needs for the continuing professional development of accounting practitioner, (2) to study course contents of continuing professional development ... -
Independent Study Title Factors on Customer Satisfaction of Mobile Banking Services : Case Study of Government Savings Bank and Kasikornbank in Phetchaburi Province
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors that influence customer satisfaction and customer loyalty of services provided in Mobile Banking of Government Savings Bank and Kasikornbank; and to estimate the ... -
Independent Study Title Consumer Satisfaction for KTB NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS Users in Bangkok Metropolitan Area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were; to study the Users’ Satisfaction of using KTB NETBANK and K-CYBER BANKING/ K MOBILE BANKING PLUS services for developing the system to meet the needs, and; to study customers’ loyalty ... -
Development of Procurement and Plant, Property and Equipment Accounting Systems: a case study of College of Innovation Management, Rajamangala University of Technology Rattanakosin
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were; to study procurement and plant, property and equipment accounting systems; to study good internal control concept; to study financial report based on accounting standards and regulations ... -
Factors Affected to Loyalty of Customers Who Used Automatic Teller Machine: The Comparative Case Study of Krung Thai Bank (Public Company Limited) and Kasikorn Thai Bank (Public Company Limited) in Prachuabkirikhan Provincial Area
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were to study factors which affected on loyalty of customers who used automatic teller machine services of Krung Thai bank and Kasikorn Thai Bank in Prachuap Khiri Khan Provincial Area; to ... -
Independent Study Title Costs and Subsidies or Compensation for Emergency Medical Operations Case Study: Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study cost of emergency medical services in the ground operations for Advanced Life Support Unit and Basic Life Support Unit (2) to study cost of notification and ordering by ... -
Independent Study Title Accounting System Improvement and Satisfaction of Users in Accounting System of Textile Business
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were to study and improve the accounting system of textile business, and to study the satisfaction of users on the participation in accounting system business. There are theories of ... -
Development of Accounting System Software: Collage of Innovation Management, Rajamangala University of Technology Rattanakosin
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were ; to study accounting system software ; to analyze and select appropriate technology for accounting system software ; to study factors for accounting system software development ; and ... -
Independent Study Title Job Satisfaction of Personnel at Rajamangala University of Technology Rattanakosin
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study the job satisfaction of Rajamangala University of Technology Rattanakosin personnel with 10 factors which were work performance, responsibility, career growth, work ... -
Independent Study Title Factors Influencing Parental Choices of Tuition School: A Case Study on Mental Arithmetic Schools
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were to study demographic factors towards parental choices of tuition schools for their children; and to study marketing mix factors towards parental choices of tuition schools for their ... -
Independent Study Title The Study of Coffee Consumption Behaviors from Caffè D´Oro and Mezzo
(Rajamangala University Of Technology Rattanakosin, 2016)The purposes of this research were: 1) to determine the factors of customer’s satisfaction for the coffee from Caffè D´Oro and Mezzo, and 2) to examine and to compare consumer behaviors of Caffè D´Oro’s and Mezzo’s coffee ...