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    Smartphone Brand Image from China Affecting to Decision Buying of Bachelor Degree Students in the Bangkok Area 

    Chittima Chantharaphon; Yada Sriwithurn (Rajamangala University Of Technology Rattanakosin, 2018)
    This research aims to study the brand image of smartphone phones from China which affect the decision to buy a smartphone from China by university students in Bangkok. A questionnaire has been used to collect data from ...

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    AuthorChittima Chantharaphon (1)
    Yada Sriwithurn (1)
    SubjectBrand image (1)Buying decision (1)Smart phones from China (1)... View MoreDate Issued2018 (1)

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