Browsing คณะบริหารธุรกิจ (Faculty of Business Administration) by Author "Surasit Chalermnai"

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Loyalty Index on Products and Services of Customer in Gas Station to the Comparison between PTT Oil and Retail Business Public Company Limited and The Shell Company of Thailand Limited in the area of Prachuap Khiri Khan

Surasit Chalermnai; Thanyanan Worasesthaphong (Rajamangala University Of Technology Rattanakosin, 2019)

The purpose of this research was to construct index to compare levels of customers’ loyalty between the PTT Oil and Retail Public Company Limited and the Shell Company of Thailand Limited in Pranburi District Prachuapkhirikhan ...