Browsing คณะ/วิทยาลัย (Faculty and College) by Subject "Fashion Watch"
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Factors Influencing Fashion Watch Buying Decision of Gen Y Consumers in Bangkok
(Rajamangala University Of Technology Rattanakosin, 2016)The objectives of this research were: (1) to study the influence of brand equity, and (2) to study the influence of the 7 P’s of marketing mix on fashion-watch buying decision. Conceptual framework was based on the ...