The Development of Thailand’s Tourism in the Post-epidemic Era: Chinese Tourists’ Market Perspective

Abstract

With the rapid growth of the global economy, international tourism has become a part of the world's continuously developing economy. International tourism also plays an important role in a country's international foreign exchange balance. This paper takes Thailand A International Travel Company as an example to analyze the development trend of Thailand's tourism industry in the post-epidemic era. Using interview method to interview more than Thailand tourism related personnel of the information collected by the data using the method of grounded theory, for the purpose of this study, found that the outbreak era under the Thailand tourism development limitations, find out the suitable for the Thailand tourism outbreak era development direction and development strategy.