Problems and countermeasures of integrated development of tourism and cultural industry in Sichuan Province

Abstract

This research adopts a quantitative approach. The objective is to identify the stages of integration of cultural and tourism industries in Sichuan Province and to explore the problems faced by the integration of cultural and tourism industries in Sichuan Province. This paper selects data on various indicators of tourism and cultural industries in Sichuan Province from 2016-2020. Using the grey system theory research method, a coupling degree evaluation model of integration development is established to evaluate the coupling degree of integration development of the two industries. The main findings are: (1) The integration of the tourism industry and cultural industry in Sichuan Province is at the stage of linkage and coupling development, and there is still more room for improvement. The integration of tourism and cultural industries in Sichuan Province is problematic in four aspects: unreasonable management mechanism; the low rate of development of cultural tourism resources The competitiveness of tourism and cultural industry is not strong； The hard and software need to be improved (2) Combining tourism and cultural industries in Sichuan Province (2) Combining the current situation and problems of the integration development of tourism and cultural industry in Sichuan Province, this paper puts forward countermeasures and suggestions for the deep integration development of tourism and cultural industry in Sichuan Province.