| dc.description.abstract | The rapid evolution of digital technologies such as cloud computing, artificial
intelligence (AI), big data analytics, and mobile applications has fundamentally
reshaped the global healthcare industry. Internet medical service platforms have
become powerful tools for improving accessibility, reducing medical system burdens,
and enabling precision healthcare. This research analyzes the digital reform strategy of
ZY Medical Group, a leading Chinese digital healthcare enterprise, focusing on its
“Three-Terminal Channel” model composed of: (1) the Patient Terminal, (2) the
Physician Terminal, and (3) the Institutional Terminal. This triadic structure aims to
create an integrated healthcare ecosystem that enhances efficiency, reduces
fragmentation, and supports coordinated service delivery.
This study conducts an extensive literature review, conceptual framework
construction, and comparative industry analysis. Findings indicate that ZY Medical
Group’s multi-terminal strategy achieves significant improvements in user
accessibility, operational efficiency, physician workflow optimization, and institutional
collaboration. However, challenges remain in interoperability, data governance, and
scaling across regional regulatory variations. This research contributes to the
understanding of platform-based digital transformation and proposes recommendations
for enterprises, regulators, and healthcare institutions for future digital reform. | en_US |
