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    • Determinants of Brand Loyalty: A Case Study of Café Amazon 

      Dadhwal, Avikas; Kanthawongs, Penjira (Rajamangala University of Technology Rattanakosin, 2025)
      This study examined factors affecting brand loyalty among Café Amazon customers in Bangkok, Thailand. The hypothesized variables—including service quality, food and beverage quality, functional quality, green space ...