• Login
    View Item 
    •   DSpace Home
    • คณะ/วิทยาลัย (Faculty and College)
    • วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM)
    • การค้นคว้าอิสระ (Independent Study)
    • View Item
    •   DSpace Home
    • คณะ/วิทยาลัย (Faculty and College)
    • วิทยาลัยนวัตกรรมการจัดการ (College of Innovation Management (RCIM)
    • การค้นคว้าอิสระ (Independent Study)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    CUSTOMER LOYALTY OF FURNITURE STORES IN BANGKOK : A CASE STUDY OF SB DESIGN SQUARE AND INDEX LIVING MALL

    Thumbnail
    View/Open
    fulltext_is_116 (14.34Mb)
    Date
    2018
    Author
    Doungkamon kongsuparat
    Metadata
    Show full item record
    Abstract
    The purposes of this research were to compare level of loyalty on product and service of customers of SB Design Square and Index Living Mall in Bangkok; and to study attributes that have influences loyalty of those customers. Conceptual framework was based on American Customer Satisfaction Index Model. Stratified random sampling technique was applied to select 500 customers of SB Design Square and Index Living Mall in Bangkok to answer self-reported questionnaire. Data were analyzed by bivariate analysis and regression model analysis. Research findings revealed that customer loyalty of Index Living Mall was statistically significant higher than that of SB Design Square; expectation, perceived quality, perceived value, and image had statistically significant relationship with customer satisfaction; customer satisfaction and customer complaint had statistically significant relationship with customer loyalty. These results implied that if customer satisfaction had been increased and customer complaint had been reduced, customer loyalty would be higher. Loyal customer would recommend perceived good things to other and repurchase in the future.
    URI
    http://repository.rmutr.ac.th/123456789/1615
    http://localhost:8080/xmlui/handle/123456789/1615
    Collections
    • การค้นคว้าอิสระ (Independent Study)

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV