Pasuree Lumsakul; Parinya Kaweegitbundi; Orajit Jamsang; Uraiwan Pongsa; Phoometh Sangrayub (Rajamangala University Of Technology Rattanakosin, 2022)
This study applies the well-known Quality Function Deployment (QFD)-based ecodesign method for
integrating the ecological consideration into the green marketing mix (4Ps) at the upstream stage of the
product design ...
