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dc.contributor.authorChittima Chantharaphonen_US
dc.contributor.authorYada Sriwithurnen_US
dc.date.accessioned2019-11-21T03:19:35Z
dc.date.available2019-11-21T03:19:35Z
dc.date.issued2018
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1181
dc.description.abstractThis research aims to study the brand image of smartphone phones from China which affect the decision to buy a smartphone from China by university students in Bangkok. A questionnaire has been used to collect data from 400 university students in Bangkok from 10 universities have been randomly selected from 32 universities in Bangkok. And these selected universities are divided into 3 groups according to the geographical location, namely Bangkok, inner layer Central Bangkok And the outer Bangkok. To examine the relations between variables and the results of the research that show brand image of smart phones from China its affect the decision of university students in Bangkok to buy a smartphone from China by statistical significance.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectBrand imageen_US
dc.subjectBuying decisionen_US
dc.subjectSmart phones from Chinaen_US
dc.titleSmartphone Brand Image from China Affecting to Decision Buying of Bachelor Degree Students in the Bangkok Areaen_US
dc.title.alternativeภาพลักษณ์ตราสินค้าโทรศัพท์สมาร์ทโฟนจากประเทศจีนที่มีผลต่อการตัดสินใจซื้อของนักศึกษามหาวิทยาลัยในเขตกรุงเทพมหานครen_US
dc.typeResearchen_US


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