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dc.contributor.authorSuntawat Soonthormahalapen_US
dc.contributor.authorThanyanan Worasesthaphongen_US
dc.date.accessioned2019-11-13T06:55:57Z
dc.date.available2019-11-13T06:55:57Z
dc.date.issued2019
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1155
dc.description.abstractThe purpose of this research was to construct index to compare levels of customers’ Image between Messenger on Facebook and Instagram chat. Conceptual framework was based on American Customer Satisfaction Index model. Stratified random sampling technique was applied to select 401 customers to answer self-reported questionnaire. Data were analyzed by factor analysis and bivariate analysis. Research findings revealed that levels of customers’ Image of Messenger on Facebook were significantly higher than those of Instagram chat.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectCustomers’ Imageen_US
dc.subjectAmerican Customer Satisfaction Indexen_US
dc.subjectMessenger on Facebooken_US
dc.subjectInstagram chaten_US
dc.titleIndex Comparing Level of Customers’ Image on Products of Messenger on Facebook and Instagram chaten_US
dc.title.alternativeดัชนีเปรียบเทียบภาพลักษณ์ในการใช้แอพพลิเคชั่น เพื่อติดต่อซื้อสินค้าผ่านแมสเซนเจอร์ในเฟสบุ๊คศึกษากับแชทในอินสตาแกรมen_US
dc.typeArticleen_US


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