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dc.contributor.authorKwanhathai Charoensrien_US
dc.contributor.authorThanyanan Worasesthaphongen_US
dc.date.accessioned2019-11-12T07:27:05Z
dc.date.available2019-11-12T07:27:05Z
dc.date.issued2019
dc.identifier.urihttp://repository.rmutr.ac.th/123456789/1150
dc.description.abstractThe purpose of this research was to determine factors affecting customer decision to revisit Phan sook and Maekimlung Conceptual framework was based on American Customer Satisfaction Index Model and Revisit Decision. Stratified random sampling technique was applied to select 403 customers to answer self-reported questionnaire. Data were analyzed by Ordered Probit Model. Research findings revealed that factors that significantly affected customers’ decision to revisit Phan sook and Maekimlung consisted of Image, Satisfaction, Recommend and Loyalty.en_US
dc.language.isoTHen_US
dc.publisherRajamangala University Of Technology Rattanakosinen_US
dc.subjectAmerican Customer Satisfaction Index Modelen_US
dc.subjectDecision to Revisiten_US
dc.subjectPhan sooken_US
dc.subjectMaekimlungen_US
dc.titleFactors Affecting Customers Decision to Revisit Phan sook and Maekimlungen_US
dc.title.alternativeปัจจัยที่ส่งผลต่อการตัดสินใจของลูกค้าไปซื้อสินค้าซ้ำของร้านพันธ์สุข และร้านแม่กิมลั้งen_US
dc.typeArticleen_US


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