| dc.contributor.author | Kwanhathai Charoensri | en_US |
| dc.contributor.author | Thanyanan Worasesthaphong | en_US |
| dc.date.accessioned | 2019-11-12T07:27:05Z | |
| dc.date.available | 2019-11-12T07:27:05Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://repository.rmutr.ac.th/123456789/1150 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1150 | |
| dc.description.abstract | The purpose of this research was to determine factors affecting customer decision to revisit Phan sook
and Maekimlung Conceptual framework was based on American Customer Satisfaction Index Model and Revisit
Decision. Stratified random sampling technique was applied to select 403 customers to answer self-reported
questionnaire. Data were analyzed by Ordered Probit Model. Research findings revealed that factors that
significantly affected customers’ decision to revisit Phan sook and Maekimlung consisted of Image, Satisfaction,
Recommend and Loyalty. | en_US |
| dc.language.iso | TH | en_US |
| dc.publisher | Rajamangala University Of Technology Rattanakosin | en_US |
| dc.subject | American Customer Satisfaction Index Model | en_US |
| dc.subject | Decision to Revisit | en_US |
| dc.subject | Phan sook | en_US |
| dc.subject | Maekimlung | en_US |
| dc.title | Factors Affecting Customers Decision to Revisit Phan sook and Maekimlung | en_US |
| dc.title.alternative | ปัจจัยที่ส่งผลต่อการตัดสินใจของลูกค้าไปซื้อสินค้าซ้ำของร้านพันธ์สุข และร้านแม่กิมลั้ง | en_US |
| dc.type | Article | en_US |
