| dc.description.abstract | The purpose of this research was 1) 1) To develop of cultural tourism website in Phetchaburi
province using augmented reality. 2) To measure the effectiveness of the cultural tourism Website And 3)
To assess the satisfaction of users of the Website, cultural tourism. Use the tools in research. 1) Cultural
tourism Website, 2) Google Website analytic tracking program And 3) Satisfaction evaluation form
Population and sample of Internet ordinarily users is a random sample, the sample number of 400
coincidence Data were analyzed by using percentage and standard deviation. Moreover, the
development tourism website was culturelandmark. com nevertheless provide information on cultural
attractions in Cha-am, Phetchaburi. The performance of all visitors to 1,642 people. The number of pages
viewed 13,958 times, Read 01: 04 min duration. Moreover, the result of evaluating the satisfaction of
website in 3 aspects; Augmented Reality, design, and usability of the website It founded that all aspects
were at a high level. When considered each aspect it found that design was high level. Consequently, the
development of cultural tourism website in Phetchaburi province using augmented reality that as
promoting cultural tourism And beneficial to the Internet. | en_US |
