The Development of Modern Information Technology Marketing. TO Promote Local Communities. HUA-HIN, PRACHUAP KHIRI KHAN PROVINCE

Abstract

This research aims to 1) study the need to use information technology market, 2) the development of information technology and marketing to promote products and local community. The municipality of Hua-Hin. Hua-Hin, Prachuap Khiri Khan. And 3) the satisfaction of those who use the service information technology market Researchers have studied the needs of cooperatives. Community groups, women's groups in the municipality of Hua Hin. Hua Hin, Prachuap Khiri Khan. . To develop a marketing information system that will act as a central market offering the community in the municipality of Hua Hin. The website can be accessed at http://www.huahinhandmade.net, you can order via the website. Moreover, the release of information about goods and services of the cooperative community. Through the website development (Content Management System: CMS), coupled with a product release to be known via search engines (Search Engine) by Search Engine Optimize (SEO). The results showed that satisfaction with the system developed by the respondents. The level of satisfaction of its information system. Overall in the "high" level (average 4.19). Performance evaluation system this is a summary of the overall performance of the system. Average values derived from an assessment of the effectiveness of the system in every aspect into account together with statistical methods. To determine the average and the standard deviation. The results conclude that the performance was good. Comparison of the product term. For ranking websites, the position of the Meta Description Tag in a good position compared with other researchers to make comparisons.