Browsing by Author "Suntawat Soonthormahalap"

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CUSTOMER SATISFACTION ON ONLINE - MARKETING COMMUNICATION CHANNELS : A CASE STUDY OF FACEBOOK AND INSTAGRAM

Suntawat Soonthormahalap (Rajamangala University Of Technology Rattanakosin, 2018)

The purposes of this research were to compare levels of customer satisfaction on services between messenger on facebook and chat in instagram; to determine factors affecting level of customer satisfaction on services of ...
Index Comparing Level of Customers’ Image on Products of Messenger on Facebook and Instagram chat

Suntawat Soonthormahalap; Thanyanan Worasesthaphong (Rajamangala University Of Technology Rattanakosin, 2019)

The purpose of this research was to construct index to compare levels of customers’ Image between Messenger on Facebook and Instagram chat. Conceptual framework was based on American Customer Satisfaction Index model. ...