Browsing by Subject "e-commerce"
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A Qualitative Interviewing Finding of Customer Perceptions in Livestreaming Commerce
(Rajamangala University Of Technology Rattanakosin, 2022)The majority of published research on live-streaming commerce employs a quantitative survey method, and the theoretical model differs based on different deductive reasoning. Based on the transcripts of thirty-nine ... -
A Study of Consumer’ Behavior on Buying E Commerce Products via Social Media of Students of Rajamagala University of Technology Rattanakosin
(Rajamangala University Of Technology Rattanakosin, 2015)This research aims to : 1.study the factors that affect buying decision through e-commerce via social media of Rajamangala University of Technology Rattanakosin’s students 2.study the buying behavior through e-commerce ...