Browsing by Subject "car care business"
Now showing items 1-1 of 1
-
THE EFFECTS OF SERVICE INNOVATION AND SERVICE QUALITY ON CUSTUMER’S LOYALTY IN SMALL SERVICE ENTERPRISES
(Rajamangala University Of Technology Rattanakosin, 2015)The research aims to determine the impacts of service innovation and service quality towards customer loyalty in small service enterprises focusing on car care business in Bangkok. The research methodologies employ both ...