Browsing by Author "Yuttana Wongnguan"

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IMAGES OF ALCOHOLIC BEVERAGE PRODUCTS IN THE BEER CATEGORY AND PURCHASING DECISIONS OF CONSUMERS IN THE UPPER SOUTHERN REGION

Yuttana Wongnguan (Rajamangala University Of Technology Rattanakosin, 2019)

The purposes of this study were to compare satisfaction in the purchases of beer alcoholic beverages from Company T and Company S; to investigate influencing factors of decisions for the purchases of the beer alcoholic ...